Best Bottles is a neighborhood wine store on Manhattan’s Upper West Side. This project started out as a rebranding when the shop was spun off from a larger corporate identity. In order to help retain existing loyal customers, it was critical for the new identity to signal a continuation of a beloved local store while announcing a departure from the prior brand. 

ART DIRECTION AND DESIGN: Viviane Tubiana

ASSETS: Branding | Logo Design | Typography | Signage | Sale Posters | Packaging | Shelftalkers | Business Cards | Web Graphics